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However, Gmail lets you use mail merge directly from the web app. It’s only available on the Outlook mail desktop app. Remember, you can’t access Outlook’s mail merge capabilities from their web app.

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To access all of Gmail’s excellent email features, you just need to create a free Google account. Unlike Microsoft’s Outlook, which comes with expensive pricing plans, Google offers Gmail free of cost. Here are some reasons why Gmail is better than Outlook mail when it comes to performing mail merges: 1. Gmail is a much more practical alternative for mail merges and sending personalized messages. You can always use Gmail’s mail merge feature instead! Why Gmail Is a Better Mail Merge Tool than Outlook Not an ideal scenario for anyone looking to send out personalized mass emails, right?

You’ll need to use separate tools or add-ins to add a personalized subject line or a personalized Outlook mail merge attachment.

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You’ll need to opt-in for an Office 365 subscription (which starts at $12.50/user per month for business use) or use proprietary versions of the software ($249.99 for one computer) to use Outlook mail merge.

Users must toggle between three different applications (Microsoft Word, Excel, and Outlook) to send merged emails.

Mail merge functionality isn’t available on the Outlook web app.

Here are some disadvantages of performing an Outlook mail merge: However, if there’s one thing that’s clear, it’s that performing mail merges in Outlook isn’t easy. Sure, an Outlook mail merge allows you to send personalized email messages to thousands of recipients. Limitations of Performing Mail Merges in Outlook

Your merged emails will now go to each person on your recipient list.

Click the Send/Receive All Folders button. Click the Outbox folder from the left-hand menu, and you’ll find the personalized mail merge messages within the folder.ģ. Now all that’s left is to send out those mail merge emails.Ģ. Just use GMass to send mail merge emails. It’ll guide you through each of the steps I just mentioned. If you’re a little confused about these steps, you can always use the Step-by-Step Mail Merge Wizard option in Start Mail Merge drop-down list in Word. For example, if you want to select records from rows 30 to 75 in your Excel sheet, add those numbers here. If you don’t want to send emails to all the records in your file, just enter the starting and ending numbers in the From: and To: fields, respectively. Note: A record represents a recipient in your data file. Once you click OK, the mail merge messages will automatically get added to your Outlook Outbox. Type in the message Subject line, choose “ All” for Send records and click OK. From the dialog box that appears, choose the column header containing email addresses for the To: field.Ħ. Click the Finish & Merge button and select Send Email Messages.ĥ.

Click the arrows next to Preview Results to toggle between mail merge records and check for any merge field issues.Ĥ. Verify that the mail merge fields are displaying correctly.ģ.

Click the Preview Results button under the Mailings tab in Word.Ģ.

While your mail merge document is now ready, it’s always important to preview your message to ensure everything looks all right. Here’s what it’ll look like after inserting the merge field:

Creating a merge document that contains your email body with specific placeholders for personalization (for example, in the Word Doc with the > merge field from the Excel spreadsheet.

Performing a mail merge involves a few fundamental steps: This improves your engagement rate, as around 72% of recipients will engage only with emails that are personalized to reflect their specific interests. Why should you send personalized emails ?Ī personalized email looks like it’s tailor-made for a particular recipient, making it feel unique and relevant. Let’s jump right in, shall we? What Is a Mail Merge?Ī mail merge is an automated process of creating personalized mass emails by using data from a spreadsheet or database file.Įssentially, a mail merge fetches the details of multiple recipients from a source file and inserts them into your email message template.

The Best Option for Mail Merges in 2021.

Limitations of Performing Mail Merges in Outlook.

(Click on a link to jump to a specific section.) I’ll also cover some limitations of the mail merge Outlook process and highlight the best mail merge approach for 2021.

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In this article, I’ll walk you through the steps for how to perform a mail merge in Outlook. Performing a mail merge in Microsoft Outlook helps you send personalized mass emails to a large mailing list quickly.